ATG Recommendations
Overview
ATG Recommendations, previously known as CleverSet, is a predictive recommendations service. ATG Recommendations enables you to automatically deliver more relevant recommendations to each and every Web site visitor, leveraging every SKU in your product catalog and all of your Web site's analytic data. It is another key tool to help you deliver a customer experience that increases revenue and strengthens customer loyalty.
Business Benefits
The value of automating and personalizing recommendations is clear: a customer visiting your site is more likely to buy from you if she sees an offer that matches her needs and desires. Unlike offers that are generated from established merchandising rules, or from applying merchandising strategies to the presentation of search results, ATG Recommendations observes each visitor's Web site behavior and shopping cart content, analyzes the product catalog, considers other factors such as buying history or the behavior of other visitors, and then automatically makes the most relevant product recommendations. No active management on the merchandiser's part is required at all.
The addition of ATG Recommendations to a Web site is proven to:
- Significantly improve conversion rates, cross-sells, up-sells and revenue-per-visit
- Create a better, more relevant experience for your customers
- Have a strong positive impact on brand and customer loyalty
- Enable greater discovery across a wider range of products and services
- Create the opportunity for more effective merchandising
- Provide greater insight and understanding of consumer shopping behavior
- Drive greater organizational efficiencies and reduce the time and effort required to configure and optimize recommendations, cross sells and up sells.
ATG Recommendations improves discovery, satisfaction, and sales conversion by:
- Using dynamic behavioral models to analyze each shopper's past and current behaviors to predict what he'll want to see and buy. ATG uses data from the catalog, historical shopping information, click-stream data, Web site information, visitor information, etc., to anticipate behavior and predict highly relevant recommendations.
- Instantly analyzing all of the data to make personalized, unique, and relevant recommendations in real time. As customers navigate your site, ATG continues to learn from them in real-time and make new, updated recommendations.
- Allowing merchandisers to designate any place on any Web pages to display recommendations. Recommendations can display in the product catalog, shopping cart, home page, and any other pages the merchant wants.
Plus, as a Web service, ATG Recommendations requires no hardware or software to install or support.
Key Features
Like an experienced and successful salesperson, ATG Recommendations expertly assesses what each individual Web site visitor is interested in, shopping for, and most likely to purchase as she navigates through your site.
ATG Recommendations collects a vast amount of information in every shopper's Web session. Data collected includes each individual visitor's clicks, the Web site's product information, the site structure, and numerous additional sources of information to improve the recommendation results.
» Our Next Generation Technology
Only ATG Recommendations uses Statistical Relational Learning (SRL) as the core technology behind its recommendation service. This patented technology transforms information about customer behavior, product data, and Web site structure transmitted through clickstream tracking and cookies into relational data. Our relational modeling-based predictive technology platform then interprets this data, using it to understand and anticipate each visitor's intent. It then instantaneously displays relevant product or content suggestions on the Web page.
ATG Recommendations' powerful predictive algorithm tracks, analyzes, and leverages the widest range of product, shopper, and clickstream information of any commercially available recommendation solution. Incorporating more data means ATG generates better informed and more effective recommendations, so your customers can more easily discover and purchase their most personally relevant and appealing items.
ATG Recommendations captures data automatically and dynamically, requiring no manual specification by the retailer or the online shopper.
» Quick and Easy Implementation
As a hosted Web service, ATG Recommendations is easy to implement and manage. There is no additional hardware to be purchased, or software to be licensed, installed, or managed on your site. Upgrades and improvements are automatically delivered without additional resources or service interruptions. Delivering significant results within hours of implementation, ATG Recommendations takes just three simple steps to install:
1.Upload your product catalog.
2.Put simple JavaScript tags on your Web pages.
3.Determine where ATG Recommendations will appear, anywhere on your site.
Lightning Fast Implementation:
Sixty three percent of our clients are up and running in less than three days, and 25 percent implement ATG Recommendations in just a few hours.
