Market to the Max Event

I presented at the Market To The Max Conference  (Seattle Direct Marketing Association) yesterday in Seattle. The session was titled "Better Recommendations. Better Sales." and I was joined by Ryan Allison, founder of AwineStore.com. AwineStore was the first retail site to launch with CleverSet, almost 18 months ago.

There was a mix of marketers, "internet marketers", direct marketers and content managers in the room. The conversation and questions ranged from "what is personalization" to "why do recommendations work" - everybody seemed to have an opinion on how they should be presenting content and products to their customers, although very few were actually doing so on their site. When we talked about personalizing to the individual level there were some 'ah hah' moments - particularly in that we (CleverSet's Recommendations Service) models each customer on a click-by-click basis and anticipates what that customer is interested in seeing next. 

It's great to see so many people interested in the leveraging the online behavior of their customers to deliver a better customer experience.

I wasn't able to stay for the remainder of the day and was sorry to miss Gary Locke's keynote address.

So, to the SDMA - thanks for the invitation - it was fun to be a part of the event!