CleverSet in Business 2.0

We are included in a great article, “Rethinking the Recommendation Engine”, in the July issue of Business 2.0.  Erick Schonfeld and I have sat down a few times and he is a direct, precise and fair journalist, as you will read in this article.

The article provides some perspective on how companies, like CleverSet, are moving beyond Amazon’s collaborative filtering technology (“people who looked at product X also looked at product Y”. 

Jeff Bezos calls recommendations their "key differentiating factor" Sucharita Mulpuru from Forrester says that retailers can expect to see between 10 and 30% of their sales come directly from recommendations/suggestions – WE AGREE!

Go pick it up – page 40.