CleverSet acquired by ATG

Today is a great day for the CleverSet team!  We have just announced  that we have been acquired by ATG. ATG is a dominant leader in e-commerce, and like CleverSet,  focused on personalization. 

Since Bruce and Jane founded CleverSet in 2000, we have been entirely focused on bringing real-time personalization to e-commerce.  Through this acquisition we will continue to do just that, as personalization is at the center of the ATG offerings. And, through this transition CleverSet's technology will become a critical component to ATG's current and future offerings. There is also a terrific match  between our two company cultures and, as a team, we are looking forward to joining ATG. There is simply no better match for CleverSet!

So why is this a fit for CleverSet and ATG?  Well, to date, ATG has delivered a market-leading rules-based approach to optimize the online shopping experience, while we offer an automated approach to personalization and recommendations.  ATG's global customer base will now be offered a strong and complementary solution that includes each of these approaches, while not limiting them to either.

Since launching our commercial service two years ago, we have established a terrific customer base, all of whom will continue to benefit from our next-generation technology and service offering. These customers will now appreciate the enormous amount of resources that ATG can provide, while having an opportunity to explore the broader set of products and services.  We expect to expand our current offerings and continue to drive increases in revenues and conversion rates while making the online experience more relevant and personalized for each and every visitor.

Any time a start-up has a successful outcome it is because of the people.  This is most certainly the case with CleverSet. This acquisition is the culmination of a ton of hard work, talent, creativity and time from an amazing group of people – the CleverSet team. We also have been fortunate to work with a supportive group of investors, along with our two outside Board members, Jan Hendrickson and Elton Sherwin. 

For me, personally, the past three years have been an amazing "ride".  I am now looking forward to joining the ATG team and seeing the CleverSet technology flourish.

I'll be sharing more as we move through the next few weeks.